Using a variety of customer research methods to gather this information, shared traits among the different customer groups are identified and categorized into customer segments and buyer personas, which are then used to create marketing campaigns targeting a specific segment or persona.Ĭonsumer research is the key to improving your product and successfully marketing to customers who want to do business with you. What is consumer research?Ĭonsumer research is the practice of identifying the preferences, attitudes, motivations, and buying behavior of the targeted customer. Here we cover everything you need to know about consumer research and the methods to conduct it, and how it all ties together with customer segmentation and buyer personas. Businesses get to know their customers better by conducting consumer research, also known as customer research. At the heart of your business is your customer, and to grow and scale you’re going to need to get to know them really, really well.
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